ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PERMINTAAN PERUMAHAN TIPE CLUSTER ( STUDI KASUS PERUMAHAN TAMAN SARI ) di KOTA SEMARANG

Abstract

House is representing requirement of human being base besides food and clothing. In its growth in the reality house also represent interesting invesment alternative on the chance of capital gain in the future.. Area housing of Flower-Garden of Majapahit Semarang represent one of the correct choice alternative to cultivation of invesment in housing area, either from price facet, facility, freshment, location which located in Tamansari Majapahit Street, Pedurungan, Semarang can fulfill requirement of modern society of house besides for residence also for recreation place.. This research has aim to to analyse factors which influencing request of housing specially type of cluster at Tamansari Majapahit Semarang. The analyzer for this research is using doubled linear regression. This Research responder is dweller of housing of Tamansari Majapahit Semarang. Based on result of analysis indicate that price, facility, location, environmental, substitution price and earnings have an effect on to decision of purchasing of house. From the examination of coefficient of determination has known that 68,6 % from variation of that happened in variable decision of purchasing by together in influencing by variable perception of price, facility, location, environmental, substitution price and earnings. While the rest equal to 31,4 % influenced by other factors. Based on the result of this research we got that facility factor very having an effect on in purchasing of house. Seen from level of coefficient influencing decision of purchasing of facility equal to 0,486; earnings equal to 0,443; location equal to 0,340; environment equal to 0,296; substitution price equal to 0,283; and price equal to 0,268