ANALISIS PENGARUH ELEMEN-ELEMEN EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (Studi pada Konsumen Sabun Mandi Padat Merek Lux di Semarang)

WAHYUDANARSI, Muninggar and KHASANAH, Imroatul (2010) ANALISIS PENGARUH ELEMEN-ELEMEN EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (Studi pada Konsumen Sabun Mandi Padat Merek Lux di Semarang). Undergraduate thesis, Perpustakaan Fakultas Ekonomi UNDIP.

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Item Type:Thesis (Undergraduate)
Subjects:H Social Sciences > H Social Sciences (General)
Divisions:Faculty of Economics and Business > Department of Management
ID Code:22301
Deposited By:Mr. Perpustakaan Fakultas Ekonomi
Deposited On:28 Sep 2010 11:30
Last Modified:28 Sep 2010 11:30

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