ANALISIS PENGARUH PENDIDIKAN, GENDER, USIA,DAN PENGALAMAN KERJA KARYAWAN TERHADAP PENJUALAN ADAPTIF

SUDAR, Ryan Ramadhana and RAHARDJO, Mudji (2009) ANALISIS PENGARUH PENDIDIKAN, GENDER, USIA,DAN PENGALAMAN KERJA KARYAWAN TERHADAP PENJUALAN ADAPTIF. Undergraduate thesis, UNIVERSITAS DIPONEGORO.

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Abstract

This study aims to examine affect of education, gender, age, and sales experience to adaptive selling. Adaptive selling is the altering of sales presentations across and during customer interactions in response to the perceived nature ofthe sales situation. This study using survey data from salespeople in Rumah Salat Umum Denisa and regressionpath analysis. Questionnairesfilled by sales manager to describe salespeopleperformance. A positive relationship was observed only between gender and adaptive selling. There is no relationship between education, age, and sales experience to adaptive selling.

Item Type:Thesis (Undergraduate)
Subjects:H Social Sciences > H Social Sciences (General)
Divisions:Faculty of Economics and Business > Department of Management
ID Code:22208
Deposited By:Mr. Perpustakaan Ekonomi
Deposited On:20 Sep 2010 22:41
Last Modified:20 Sep 2010 22:41

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