PERILAKU SUAMI - ISTRI DALAM PENGAMBILAN KEPUTUSAN PEMBELIAN RUMAH T1PE 36 DI PERUMNAS TLOGOSARI SEMARANG

Abstract

The increasing of population recently causes housing demand also increase. Choosing a house was started by some decision and activities , such as finding out information about price, model, location, developer selection and how to pay the house, therefore generally the decision of buying a house need a discussion between husband and wife first. In every step of making decision, husband and wife have the different behavior since they have different role or even same. Beside that, women's role is at the same level with men's, so it allow women to make a decision, not just the husband, or even both of them. The problem will be discussed is tail d in gaining selling target house type 36 from the planed target through selling during this four years. It may be the developer didn't consider consumers 'behavior in mak ng decision for buying a house. Based on the problem above, this study purposed to find out whether there is differences of role, behavior and dorninatio they have in making decision of buying a house. The result of this study is analyzed by using single table and cross table. From chi-quadrate variable have value as 13.069, so significance value (I' value) is 0.000, it means there is a difference role between husband's and wife's in buying house type 36 at Tlogosan housing. This role is dominated by wife 73.33% than the husband 26.67% From the differential test make Z value 8.245 with P value 0.000 which means a great different between the role of wife and husband in buying a house type 3 36 at Tlogosari housing. Husband and wile's behavior have high involvement 63.000 for husband and 20% for the wife. From chi-quadrate test between income level and the authority in making decision_ we can find that more family income, so the maker of decision are husband and wife lsoicreili.9 Perkembangan jumbh penduduk dense in menyebabkan permintaan akan rumah tents meningkat. Pembelian rumah didahului oleh berbagai keputusan dan aktivitas seperti mencari infonnasi dan aktivitas, seperti informs( tenting hargamodel, aokasi, pemilihen Icemesan dan tate cara pembeyaran umiak sehingga keputusan pembelian rumah biasanya disiskudikan oleh swami istri terlebih dahulu. Dnlam dap tahap pengambilan keputusan pembelian rumahsuami dan Bin mempunyai perilaku yang berbeda karenamereke memainkan peran pembelian yang berbeda basilican same. Selain itu peran wanita yang semakin sejajar dengan pria mcmungkinkan dominos( pengambilan keputusan tidak hams suami,thoi bisa dilakukan oleh Hip atau keduanya. Adapt's' permasalahan yang akan dihahas yams tidak tereapainya target penjualan rumah tipe36 dad target yang direncanakan dengan hasil penjuelan yang diperolehselama empat tahunberjalan. Hal ini mungkin disebabkan pemasar kurang memperhatikan perilaku konsumen dalam pengambilan keputusan pembelian rumah. Dan pennasalahan dials penelitian ini bertujuan unluk mengetahw ada tidaknya perberiDat peranan.peralaku sera dominasi smarms-Hid dalam pengambilan keputusan pembelian rumah . Hasil penelitian ini dianalisis dengan menggunakan table tunggal dan table silang. Dan basil chi-kuadrat variable pecan menghasilkan nilai sebesar 13,067 sehingga nilai signifikensa (P value) sebesar 0,0003. Yang berarti terdapat perbedaan perm antara suami dan sin dalam pembelian rumah tipe36 di Perumahan llogosari Semarang. Peron pembelian rumah ini torbanyak dilakukan oleh ism sebesar 73,33% dibandingkan suami sebesar 26,67%. Dari uji bade inenghasilkan nilai Z hitung sebesar 8,425 dengan P value sebesar 0,000 yang berarti terdapat perbedaan anima perilaku salami den istri dalam pengambilan keputusan pembelian numb tipe36 di Perumahan Tlogosan Semarang. Perilaku suami istri dalam pembelian rumah tnemiliki keterlibatan yang tinggi sebesar 63,00% untuk suami den 20% untuk istri.Dan uji Chi-kuadrat encore tingkat pendapatan dengan wewenang pengambilan keputusan temynta semakin tinggi tingkat pendapatan keluarga. maka pembuat keputusan adalah suainiistri (sinkrwa