The Analysis of Fishing Port Service Observed from the Fasility of Distribution Unit in PPN Brondong of Lamongan of East Java

Abstract

PPN Brondong besides as the link between fisherman and direct or indirect catch applied users such as : tradesman, processing manufacturer, etc, also as the interaction spot for many of coastal community which lived around PPN Brondong area. The research had a purpose to know the service quality in PPN Brondong, Lamongan, East Java observed from the facility of distribution unit also to know the people satisfy effect to service that had been given in PPN Brondong observed from the facility of distribution unit. The method used in this research was descriptive survey method. The research use descriptive method with the characteristic of study case that puts the attention to one case in intensive way and in details one. The study was to analyze the level of service quality toward the society satisfactory. The data collection process was completed with the field observation, interview and questionnaire. The data analysis used was by completing the method of IKM and Double Linier Regression Analysis, by using SPSS program. The research result shows that the service quality upon the ice factory unit of A (Very good), TPI unit of C (Not good), parking lot unit of B (Good), and the complex road unit of B (Good). Whereas, upon the result of the double linier regression, there is equation of (Y) = 7,125 + 0,908 X1 + 1,303 X2 + 0,831 X3 + 1,128 X4 + 1,223 X5, it means the output of this research is all the service quality variable has positively influence toward community satisfy level. Based on T test analysis obtained partial influence between the service quality toward community satisfy level. For F test analysis is known that the service quality do influential together toward community satisfy level. R² value is 0.843, which is 84.3% variation community satisfy level variable influented by service quality. While 15.7% influented by another factors that unexplained in this regretion.