THE OUTBURST OF MODERN MARKET DEVELOPMENT (HYPERMART, MALL AND THE KINDS)

Abstract

Abstract Urban areas in Indonesia have tended to grow with little control or order in recent years, and this problem includes the problem of modern markets. The emergence of modern market centers in Indonesia has given a new color to commerce activities. Opinions pro and contra have appeared about the emergence of these commercial centers. There are the various interests and needs of the actors such as investors, society, and government in the emergence of malls, plazas, hypermarts, and groceries. The interests focus on the need to improve tax revenue, regional compensation, inclusion of employees, improvement of trade, and the fulfillment of people living standbards. Recently, the fast-growing modern markets have caused many controversies. However, government policies and decisions still support the emergence of such modern trade centers. These modern markets compete with traditional markets. Although the traditional markets have their own market segments, modern markets should not allowed to wipe out them out. Based on these reasons, therefore, the government should make strict, fair, and neutral regional policies (regional regulation) such as zoning rule and urban planning concepts for upcoming 50 years. Moreover, the government should improve the role of organizers and urban planners as the managers, and enrich the market with pluralistic and comprehensive concepts sustainable development and social participation, something which is often neglected in urban planning. Key word : Modern market, urban area