RETORIKA DALAM PELAPORAN CORPORATE SOCIAL RESPONSIBILITY: ANALISIS SEMIOTIKATAS SUSTAINABILITY REPORTING PT ANEKA TAMBANG Tbk

Chariri, Anis and Nugroho, Firman Aji (2009) RETORIKA DALAM PELAPORAN CORPORATE SOCIAL RESPONSIBILITY: ANALISIS SEMIOTIKATAS SUSTAINABILITY REPORTING PT ANEKA TAMBANG Tbk. In: Simposium Nasional Akuntansi XII, 4-6 November 2009, Palembang.

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Abstract

This research is aimedtounderstand corporate social (CSR) responsibilityreporting of a company by answering research questions: how and why the company designed such report to build corporate image. Ontologically, this study is build on a belief that CSR reporting is a communication medium used by a company to build image and to gain legitimacy. This research was carried out within intepretive paradigm using semiotic approach. By employing semiotic analysis, this research showed that corporate social responsibility reporting has been designed by the company as a rethorical story to build a positive image that the company is concerned with social and environmental issues. By doing so, the company actively seeks reporting strategies to gain legitimacy from its stakeholders.

Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:corporate social responsibility, sustainability reporting, semiotic, rhetorics.
Subjects:H Social Sciences > HF Commerce > HF5601 Accounting
Divisions:Postgraduate Program > Master Program in Accounting
ID Code:2028
Deposited By:Mr. Sugeng Priyanto
Deposited On:02 Dec 2009 10:08
Last Modified:02 Dec 2009 10:12

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