STRATEGI PENGEMBANGAN AGRIBISNIS CABAI MERAH DI KAWASAN AGROPOLITAN KABUPATEN MAGELANG

Abstract

Argopolitan was area chosen from agribusiness area. Agropolitan area consist of agriculture city and village central of agro product that supported with various infrastucture and the manufacture industrial. Development of agropolitan appear from problem existence inbalance area development between urbane and village. Objective of the research was to inspect marketing aspect and to analyze income and profit also development strategy of red chili farming at agropolitan area of Magelang regency. Research was carried out in February – May 2008 at Sewukan village, Dukun sub district, Magelang regency. Research method based on fact which just goes on (ex post facto). Total sampling were 38 farmers. The analysis result shows that in one season chili farmer at agropolitan area of Magelang regency get net income Rp. 98.804.650. This matter is caused there is cooperation between element of farmer, bureaucrat, entrepreneur, and supporter element. Result of regression analysis in red chili farming research was Y = 512572,6 – 10,350 X1 – 3,802 X2 + 33,958 X3 + 20,894 X4 – 2,883 X5 – 0,270 X6. Result of SWOT analysis got coordinate (0,2; 0,52) which this coordinate is in quadrant I that is aggresive strategy. This strategy shows situation that very beneficial by applying farming strategy of fifth farming by correctly.