FAKTOR –FAKTOR YANG BERPENGARUH TERHADAP DIVERSIFIKASI KONSUMSI PANGAN NON BERAS DI KABUPATEN MAGELANG

Abstract

The research is aimed to analyze the pattern and behaviour of food consumption, and factors influencing food consumption of the family. It is also used to formulate the strategy for non-rice diversification. Descriptive statistics and 24 hours recall methods were used to describe the consumption pattern. While logistic regression was used to determine factors influencing food diversification. In addition, the study also employed Analysis of Hierarchy Process. The study was coducted at 4 sub-district in Magelang districts, namely: Kaliangkrik, Windusari, Pakis and Kajoran. By applying multi-stage sampling, there are 299 persons as the study sample. Results of the study indicated that diversification of food consumption in Magelang Regency is far from what is expected. That was showed by PPH score in 4 location that still below standard PPH score: Kaliangkrik’s PPH score 61,6; Windusari’s 71,5; Pakis’s 66,4 and Kajoran’s 70,1. Maize is becoming more popular as local food staples than rice and flour. As a result of logistic regression analysis, all independent variables use in this model are significant. So, knowledge of food consumption, food nutrition, food price, family income, accessibility, habits, level of education and buying food opinion determine diversification of food that proxy from PPH score. AHP models recommend major commodity that must be developed to carry out diversification of food consumption in Magelang Regency is maize Keywords : food diversification, logistic regression analysis, analytical hierarchy process (AHP)