ANALISIS PENGARUH KARAKTERISTIK PERUSAHAAN DAN STRATEGI INTERNASIONAL TERHADAP KINERJA EKSPOR PERUSAHAAN DENGAN LINGKUNGAN SEBAGAI MODERATING VARIABEL ( STUDI PADA UKM EKSPORTIR DI SEMARANG )

Abstract

The research is conducted in Semarang and using 86 UKM ( Small and Medium scale enterprises ) as respondents , writer assumes that the envirountment will moderates the independents variables to dependent variable ,however, it is found that envirounment itself is significantly influence direct to company performance so it is considered to be independent variable instead of moderating as pre assumed Company characteristic plays the dominant factor to Strengthen the profitability of the UKM in Semarang as it has weaknesses for human and capital resources as well as Internasional acces. Learning from this Tesis for the Small and Medium scale enterprises is how to adapt the policy and the strategy of the company with the uncertainly eavirounment