PENGARUH INFORMATION TECHNOLOGY RELATEDNESS TERHADAP KINERJA PERUSAHAAN (Penelitian terhadap Perusahaan Perbankan di Jawa Tengah)

Abstract

The principal purpose of this study was to examine the influence of information technology (IT) relatedness with corporate performance. Measurement of IT relatedness follow Tanriverdi (2006), this study uses a reflective second-order factor modeling approach for capturing complementarities among the four dimensions of IT relatedness (IT strategy making processes, IT vendor management processes, IT human resource management processes and IT infrastructure). Based on the resource-based view of diversification and the economic theory of complementarities, the two major sources of cross-unit IT synergy in the corporate was the relatedness and complementarity of IT resources. According RBV concept, the use of IT relatedness as a complementarity unit create super-additive value synergies and be used as competitive sustainability advantage to improve corporate performance Collecting data in this research, by a survey of 93 office manager branch banking in Central Java. Data analysis uses Structural Equation Model (SEM) with the program SmartPLS (Partial Least Square). The findings are the information technology relatedness influence positively to corporate performance as hypothesized. The diversification level of the product moderates the relationship between IT relatedness and corporate performance. It can be concluded that the super-additive value synergies arising from the use of a complementary set of IT resources and management processes have significant effects on corporate performance. Tujuan utama penelitian ini adalah untuk menguji pengaruh information technology (IT) relatedness terhadap kinerja perusahaan. Pengukuran IT relatedness mengikuti Tanriverdi (2006), penelitian ini menggunakan pendekatan model reflective secon order factor untuk menangkap complementarity antara empat dimensi IT relatedness (IT strategy making processes, IT vendor management processes, IT human resource management processes dan IT infrastructure). Berdasarkan pada diversifikasi resource-based view (RBV) dan teori ekonomi complementarities, dua sumber utama dari sinergi lintas unit pada perusahaan adalah IT resource relatedness dan IT resource complementarity. Dalam konsep RBV, penggunaan IT relatedness sebagai satuan komplementer menciptakan sinergi nilai super additive dan digunakan sebagai competitive sustainability advantage sehingga mampu meningkatkan kinerja perusahaan. Dalam Penelitian ini, data diperoleh dengan melakukan survey terhadap 93 pimpinan kantor cabang perbankan di Jawa Tengah. Analisis data dilakukan dengan Structural Equation Model (SEM) dengan program SmartPLS (Partial Least Square). Temuan penelitian ini mendukung hipotesis bahwa terdapat pengaruh positif IT relatedness terhadap kinerja perusahaan; dan tingkat diversifikasi produk memoderasi hubungan antara IT relatedness terhadap kinerja perusahaan. Dapat disimpulkan peningkatan sinergi nilai super-additive yang timbul dari penggunaan kesatuan komplementer sumber daya teknologi informasi lintas unit mempunyai pengaruh signifikan terhadap kinerja perusahaan.