KOMITMEN STAKEHOLDER PERUSAHAAN TERHADAP KINERJA SOSIAL DAN KINERJA KEUANGAN (Studi Empiris pada Perusahaan yang Terdaftar di Bursa Efek Indonesia)

Abstract

The aim of this research was to test effect of corporate stakeholder commitment on social and financial performance. This study was based on study by Moneva et al., (2007). The object this research was non-financial companies listed in the Indonesian Stock Exchange (2007). This empirical research used secondary data based on purposive sampling technique. The 2007 annuals report or sustainability reports 2007 were used as main data available in company website and BEI (www.idx.co.id). The data were then analysed using Mann U Whitney Test. Result of this research showed stakeholder orientated companies presented better social performance than shareholder orientated companies. In addition stakeholder orientated companies presented better financial performance than shareholder orientated companies. However the third result showed that minimum strategic consistency index did not present better financial performance than disconnected strategic approach firms. Similar rseult can be seen in the fourth testing that minimum strategic consistency index did not present better financial performance than shareholder approach firms. Result of higher strategic consistency index presented better financial performance than shareholder approach firm. And the last hypothesis testing showed that minimum strategic consistency index did not present better financial performance than disconnected strategic approach and shareholder approach sector. Penelitian ini bertujuan menguji pengaruh komitmen stakeholder perusahaan terhadap kinerja sosial dan kinerja keuangan. Penelitian ini berdasarkan pada penelitian yang dilakukan Moneva et al., (2007). Obyek penelitian ini adalah perusahaan non-keuangan yang terdaftar di Indonesia Stock Exchange. Penelitian empiris ini menggunakan data sekunder berdasarkan pada tekhnik purposive sampling. Data yang digunakan adalah Laporan Tahunan 2007 dan Laporan Berkelanjutan 2007 yang ada dalam website perusahaan dan BEI (www.idx.co.id). Analisis data dilakukan dengan Mann U Whitney Test. Hasil dari penelitian ini menunjukkan bahwa perusahaan berorientasi stakeholder menyajikan kinerja sosial lebih baik daripada perusahaan berorientasi shareholder. Perusahaan berorientasi stakeholder menyajikan kinerja keuangan lebih baik daripada perusahaan berorientasi shareholder. Hasil pengujian ketiga menunjukkan bahwa minimum strategic consistency index tidak menyajikan kinerja keuangan lebih baik daripada perusahaan disconnected strategic approach. Hasil yang sama dapat dilihat pada pengujian keempat bahwa minimum strategic consistency index tidak menyajikan kinerja keuangan lebih baik daripada perusahaan shareholder approach. Hasil dari higher strategic consistency index menyajikan kinerja keuangan lebih baik daripada perusahaan shareholder approach. Pengujian hipotesis terakhir menunjukkan bahwa minimum strategic consistency index tidak menyajikan kinerja keuangan lebih baik daripada sektor disconnected strategic approach dan shareholder approach.