REAKSI PASAR TERHADAP PERISTIWA PEMILIHAN UMUM LEGISLATIF 9 APRIL 2009

Abstract

This study aims at investigating the market reactions on the domestic political event, that is case is the general elections for legislative on April 9`h 2009. This study also examines the information content of the general elections event. Based on signaling theory, market would response information as a signal for an event which could affect company value that reflected on the price and trading volume's alteration. If the signal causes the positive response so it's a goodnews and the opposite one. It means if the investors could understood the positive signal and use it on the decision making process for investing efficiently so they wouldget return. Event study method is applied to explore the issue. Samples that used in this study are LQ-4S companies onfirst semester 2009. By using abnormal return and trading volume activity ofstocks as a proxy for market behavior it must be examined using one sample t-test andpaired samples t-testfor the hypothesis. The results show that there was market reaction on the general elections for legislative April 9`4 2009 though in the event found economics information content and as good news. And reaction occurred long before the observation periode because the investor had prediction about the result of legislative dgeneral election. So in the periode after event was not showed the increasing of #p* y9lume activity as like as hope. Keywords : event study, general elections for legislative 2009, abnormal return, trading volume. activity, goodnews, badnews