A CASE STUDY OF LUNTIAN MULTI-PURPOSE COOPERATIVE IN BARANGAY LALAIG, TIAONG, QUEZON, PHILIPPINES: A VERTICAL INTEGRATION APPROACH

Abstract

The Luntian Multi-Purpose Cooperative located in Tiaong, Quezon, Philippines. The Luntian Multi-Purpose cooperative focuses more on feed production as well as hog fattening. The LMC applied the vertical integration to develop the cooperative. They have their members as their primary costumers of their feeds. The cooperative’s business activity includes also meat shop, granting of production loan, micro-finance, mobilization of saving deposits, aside from feed milling and hog fattening. Different agencies, industry organizations and private institutions provide trainings, seminars, assistance, as well as credit for the cooperative.The aims of the study was to determine the present and discuss a noteworthy business issue (s) of Luntian Multipurpose Cooperative, evaluate the business environment prevailing at a particular time of this case , assess the cooperative’s performance in terms of the four business functions , define the problem relevant to the business issue(s) being studied. The study used primary and secondary data. Primary data were gathered through interviews with the key personnel, managers, and other informants of the Luntian Multipurpose Cooperative in order to obtain responses regarding the overall status of the cooperative including its problem and plans. Secondary data were taken from files and documents, especially the history, background information and financial statements. Other data were taken through research materials such as book, unpublished special problems and from some government institutions. The recommendation of this research showed that Luntian MPC should engage in establishing a communal farm as to become the primary source of hybrid piglets that their members would raised. The alternatives solution was establishing a breeding farm that would ask for initial investment. Keywords: cooperative, vertical integration, case study, pork