ANALISIS KONTRIBUSI NILAI TEKNOLOGI INFORMASI TERHADAP KINERJA PROSES BISNIS DAN DINAMIKA BERSAING (Studi Empiris pada Hotel Berbintang di Bali)

Abstract

The purpose of this study is to examine the contribution of information technology (IT) value on business process performance and competitive dynamics by using value-based measurement with value chain concept. The inconsistency in results of previous studies made necessity to repeat testing to get conceptual measures and value chain model that can be accepted to measure IT value contribution on business process performance and competitive dynamics. Value chain concept to measure IT value contribution in business process performance and competitive dynamics is relatively new and never conducted before in Indonesia. This gives motivation to conduct the study. The primary data used in this study is collected from 197 IT managers in 70 Star Hotel in Bali by survey method and questionnaire administered by contact person. The sample determined by convenience random sampling. Data analyzed by multivariate structural equation modeling (SEM) technique processed by AMOS 4.01 and SPSS 10.0 programs. The results show that IT gives positive and insignificant value contribution on business process performance and competitive dynamics. Based on direct and indirect analysis comparison, it can be concluded that in indirect effect analysis, IT effect through primary business process gives higher value contribution on business process performance than its direct effect. Conversely, IT indirect effect through primary business process less contribute on competitive dynamics compared with its direct effect. This study results show that value-based of value chain model is appropriate and comprehensive means to measure IT value contribution on business process performance and competitive dynamics. Keywords: Value Chain, Business Process, Business Process Performance, Competitive Dynamics and Structural Equation Modeling.