ANALISIS PENGARUH KUALITAS STRATEGI ALIANSI TERHADAP KINERJA BISNIS PADA INDUSTRI KECIL MENENGAH BORDIR DI KABUPATEN KUDUS

Abstract

The research to quality of strategic alliance between buyer - supplier with investigation is nature of relation buyer- supplier base from in perpective or the supplier angle;corner and less emphasize at in perpective or the buyer angle;corner of like accuracy, effectiveness and quality in buy ( Julie J. Gentry, 1996), so that the buyer importance less get attention. The samples of this research is small and middle industry of bordir in Kudus of a hundred and fourtheen people. Structural Equation Model ( SEM) was run by an AMOS software for data analysis. Result of analysis showed that trust contributes and positive influence, which is significant to quality of strategic alliance, communications contributes and positive influence, which is significant to quality of strategic alliance , commitment contributes and positive influence, which is significant to quality of strategic alliance and quality of strategic alliance contributes and positive influence, which is significant to to business performance. Penelitian – penelitian mengenai kualitas strategi aliansi pembeli - pemasok dengan menginvestigasi sifat dasar hubungan pembeli-penjual dari perspektif atau sudut penjual dan kurang menekankan pada perspektif atau sudut pembeli seperti ketepatan, kualitas dan efektivitas dalam pembelian (Julie J. Gentry, 1996), sehingga kepentingan pembeli kurang mendapat perhatian. Sampel penelitian adalah industri kecil menengah bordir di Kabupaten Kudus, sejumlah 114 orang. Structural Equation Model (SEM) yang dijalankan dengan perangkat lunak AMOS, digunakan untuk menganalisis data. Hasil analisis menunjukkan kepercayaan berpengaruh positif dan signifikan terhadap kualitas strategi aliansi, komunikasi berpengaruh positif dan signifikan terhadap kualitas strategi aliansi, komitmen berpengaruh positif dan signifikan terhadap kualitas strategi aliansi dan kualitas strategi aliansi berpengaruh positif dan signifikan terhadap kinerja bisnis.