ANALISIS PENGARUH FITUR TABUNGAN DAN PELAYANAN TERHADAP LOYALITAS NASABAH PD. BPR BANK DAERAH PATI

WAHYU WIDYASTUTI , DHENI (2007) ANALISIS PENGARUH FITUR TABUNGAN DAN PELAYANAN TERHADAP LOYALITAS NASABAH PD. BPR BANK DAERAH PATI. Undergraduate thesis, Diponegoro University.

[img]
Preview
PDF
50Kb

Abstract

The relation between bank with customer needed at globalization era like this time. To the number of banking product specially in the form of saving, making consumer do considerations in setting mind on to chosen banking product, among others factor of fiture saving and service. Bank Daerah feel important to comprehend behavior of client given the the factors so that can maintain customers loyality. Leave from the mentioned, hence this research felt important to be done.Target of this research is to know there any influence of saving fitur of Berlian and service to customers loyality. To realize the target, used by type research of eksplanatory with data collecting technique through kuesioner counted 100 people with technique of non sampling probability and use method of purposive sampling, and also test hypothesis which have been formulated.

Item Type:Thesis (Undergraduate)
Subjects:H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:Faculty of Social and Political Sciences > Department of Business Administration
ID Code:14966
Deposited By:mr administrasi bisnis
Deposited On:21 Jun 2010 14:41
Last Modified:21 Jun 2010 14:41

Repository Staff Only: item control page