ALIANSI STRATEGIS DAN PENGEMBANGAN PRODUK

INDRIANI, Farida (2005) ALIANSI STRATEGIS DAN PENGEMBANGAN PRODUK. Jurnal Studi Manajemen dan Organisasi (JSMO), Volume 2 (Nomor 1). pp. 111-119. ISSN 1693-8283

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Abstract

Recently, the modern business principles is no longer "find a need and fill it" but it become "imagine a need and fill it". Product advantage compared by another product is one of new product success. To develop sustainable competitive advantage, company do strategic alliances to develop their resources.

Item Type:Article
Subjects:H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:Faculty of Economics and Business > Department of Management
ID Code:14952
Deposited By:Mr. Perpustakaan Fakultas Ekonomi
Deposited On:21 Jun 2010 13:05
Last Modified:21 Jun 2010 13:06

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