INDRIANI, Farida (2005) ALIANSI STRATEGIS DAN PENGEMBANGAN PRODUK. Jurnal Studi Manajemen dan Organisasi (JSMO), Volume 2 (Nomor 1). pp. 111-119. ISSN 1693-8283
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Abstract
Recently, the modern business principles is no longer "find a need and fill it" but it become "imagine a need and fill it". Product advantage compared by another product is one of new product success. To develop sustainable competitive advantage, company do strategic alliances to develop their resources.
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Faculty of Economics and Business > Department of Management |
| ID Code: | 14952 |
| Deposited By: | INVALID USER |
| Deposited On: | 21 Jun 2010 13:05 |
| Last Modified: | 21 Jun 2010 13:06 |
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