KUALITAS JASA PARIWISATA PADA PENGEMBANGAN DAERAH TETUAN WISATA SEBAGAI UPAYA PENINGKATAN PENDAPATAN KABUPATEN SEMARANG

Abstract

Tourism as an industry is a conclusion from many kinds of businesses creating service products or the service which are provided for tourists. The research has goals as follows : I. measure qualitative dimension of tourism service (perception and touri•t expectation) 2. describe dimension on development of tourism in the management of the tour destination which gives quality of service to tourists. 3. describe the determining factors of the tourist visit in getting satisfaction. To reach the goals, we u•e primary data which are taken from 12 tour destinations namely 62 employees taken by using proportional random •ample•, struktured interview and 36 tourists taken by using boredom samples with accidental sampling through detailed interview with the formal of Likert answers, the analys quantitative data by applying table of Percentage Frequency (0,6) and Mean, besides we remain using Desciptive Analyses by identiniing the concept from phenomenon available. Result of the research shows that : ; 1. Dimension of quality on tourist perception result give• as•essment into the adequate satisfing category and the demand of the touri•t expectation i• higher namely the category is very •atisfring. The lowest dimension of the tourist perception: (competence, respon•ivene•s, reliability, communication and access) and dimension of the tourist expectation which has the highest demand (rensponsiveness; competen•e; acces•; reliability and apperance pre•entation). 2. Dimension on development of tourism, in which it gain• the picture from eiich dimension, •reate• quality of service, arranged from the dimension that' has little contribution (productivity of •ervice; meeting of service; de•ign of •ervice; facility of service; cid lure of servi•e organization; transportion; hospitality and attraction of tour) including le•s satisfYing •ategory. 3. Determining fiectors of the tourist visit in getting •atisfaction ba•ed on the tourist behavior are (perception; personality and sell:concept; manner and belief motivation; •ulture; situation, social cla•s and ftmzily) all the determining fa•tor• as the standard of the asses•ment belong the most sat ifYing category.