KHASANAH, Imroatul (2004) PENGARUH TEKNOLOGI INFORMASI PADA STRATEGI PEMASARAN INTERNASIONAL TERHADAP PANGSA PASAR LUAR NEGERI. Jurnal Studi Manajemen dan Organisasi (JSMO), Volume 1 (Nomor 1). pp. 22-27. ISSN 1693-8283
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Abstract
Global business competition increases rapidly. Companies intended to market their products abroad may use information technology to amplify their target market. This paper discusses the role of information technology used in international marketing strategy. Some requirements and managerial implication is explored.
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences > HE Transportation and Communications |
| Divisions: | Faculty of Economics and Business > Department of Management |
| ID Code: | 14271 |
| Deposited By: | INVALID USER |
| Deposited On: | 17 Jun 2010 21:39 |
| Last Modified: | 17 Jun 2010 21:39 |
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