PENGARUH TEKNOLOGI INFORMASI PADA STRATEGI PEMASARAN INTERNASIONAL TERHADAP PANGSA PASAR LUAR NEGERI

KHASANAH, Imroatul (2004) PENGARUH TEKNOLOGI INFORMASI PADA STRATEGI PEMASARAN INTERNASIONAL TERHADAP PANGSA PASAR LUAR NEGERI. Jurnal Studi Manajemen dan Organisasi (JSMO), Volume 1 (Nomor 1). pp. 22-27. ISSN 1693-8283

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Abstract

Global business competition increases rapidly. Companies intended to market their products abroad may use information technology to amplify their target market. This paper discusses the role of information technology used in international marketing strategy. Some requirements and managerial implication is explored.

Item Type:Article
Subjects:H Social Sciences > HE Transportation and Communications
Divisions:Faculty of Economics and Business > Department of Management
ID Code:14271
Deposited By:Mr. Perpustakaan Ekonomi
Deposited On:17 Jun 2010 21:39
Last Modified:17 Jun 2010 21:39

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