PENGARUH KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN TELKOM FLEXI DI KOTA SEMARANG

Abstract

Growth of technology which continue to expand to make communications medium to important human being progressively. Making human being [do] not only using telephone of PSTN ( Public Switched Phone Network) just in communicating, but by using telephone of seluler/ handphone. Year 2003 card business of seluler [is] in Indonesia enlivened with technology of Code Division Multiple Access ( CDMA) 2000. Some direct operator take stand emulation of the technology that is PT. Telkom with Flexi and of Mobile-8 with Fren and of Satelindo with Champion. Emulation which progressively tighten expected [by] PT. Telkom with Flexi have to continue to improve the quality of its product and defin product/ yielded service [pass/through] activity of promotion. This Research type [is] research of eksplanatori, with amount of population 61.228 people consumer of Flexi Classy. taken Sampel pursuant to formula of Slovin [is] 100 people with method of[is non sampling probability and its intake technique [of] sampling random purposive. Technique data collecting use and interview of kuesioner. Validity the used [is] correlation of product moment. Reliabilitas in this research [is] used [by] coefficient of alpha (α). Statistical [of] mengunakan test T and test F. Result of calculation prove value of t [count/calculate] ( 7,725) > t of[is tables of ( 1,980), meaning there [is] influence [among/between] quality of product ( X1) to decision of purchasing ( Y) [is] proven/ can be accepted. Correlation value ( R) of[is quality of product [is] 0,615 indicating that hand in glove storey;level [of] [relation/link] [among/between] variable of[is quality of product with decision of purchasing. Assess t [count/calculate] ( 6,616) > t of[is tables of ( 1,980) expressing that there is influence [among/between] promotion with decision of purchasing [is] proven/ can be accepted. Correlation value ( R) Promotion [is] 0,556 indicating that hand in glove storey;level [of] [relation/link] [among/between] promotion variable with decision of purchasing. To prove by together can be seen [by] f value [count/calculate] ( 42,903) > F of[is tables of ( 3,09). Expressing there [is] influence [among/between] quality of product ( X1) and promotion ( X2) by together to decision of purchasing ( Proven Y)/ can be accepted. Correlation value ( R) of[is quality of promotion and product [is] equal to 0,685. This matter indicate that storey;level keereatan of [relation/link] [among/between] variable of[is quality of promotion and product with decision of purchasing [is] strength. Telkom Flexi Classy shall, improve the quality of product speed of time call by improving frequency of sinyal information [at] decoding transmitter to be propagated by bandwidth. Improving activity of promotion by improving the quality of brochure colour and publicity, and also improve advertisement displaying frequency. Improving decision of purchasing by braiding cooperation with company of sale of CDMA ponsel ( Code Division Multiple Access) to follow exhibition of seluler