ANALISIS FAKTOR-FAKTOR YANG BERPENGARUH TERHADAP KINERJA RANTAI PASOICAN DALAM MENCAPAI KINERJA PEMASARAN PERUSAHAAN. DI INDUSTRI GARMEN KOTA PEKALONGAN

ARIEFIN, ARIEFIN (2004) ANALISIS FAKTOR-FAKTOR YANG BERPENGARUH TERHADAP KINERJA RANTAI PASOICAN DALAM MENCAPAI KINERJA PEMASARAN PERUSAHAAN. DI INDUSTRI GARMEN KOTA PEKALONGAN. Masters thesis, program Pascasarjana Universitas Diponegoro.

[img]
Preview
PDF - Published Version
3384Kb

Abstract

Rendition • mi meneliti bagaink-ma kinerja panful pasokcm dibangun dan • apa macjitat !Top I n pc/1km k mcvp., nildal paschal., te•hadap kinerja perusahaan secara kesehtruhan. Penelitian ini inencoba mengupas paradigma tentang bentuk rantai pasokan lean dan agile yang menjadi perdebatan dalam berbagai jurnal iln2iah. Model penelitian ini me•upakan pengembangan model • penelitian Christopher dan Towdl, sekaligus merupakan penelitian laniutan tentang penerapan rantai pasokan pada inclusid garinen di kola Pekalongan. Penelitian ini menggunakun metoda (males(' SEM untuk inenguji empat hipotesct yang diajukkan dawn model. Hipolesa satu : kinerja rantai pasokan berpengaruh positif ierhadap kinerja pen/awn-an, hipotesa dace : tingkat rattiai pasakan belpengartth posit if ierhadap kinerja Nolan pasokan, ketiga : tingkat kerampingan rantai pasokan berpengaruh positif terbadap kinerja rantai pasokan, dan keeinpat : faialitas kerjascuna perusahaan-pemasok berpengaruh posittf terhadap kinerja rantai pasokan. Adapun sampel yang diambil berjumlah 100 buah dengan responder para produsen gagmen di Pekal6 ngan, untuk itu purposif sampling adalah metoda sampling yang &pit ih. Hasil penelitian ini membuldikan bahwct bentuk rantai pasokan lean dan kualitas hubungan perusahaan dan pemasok kualitas hubungan perusahaan berpengaruh terhaclop kinerja rantai pasokan dalam mewujudkan kinerja pont:saran perusaltoon. Rendition ini jug(' me nthithl ikon bohwa lingkat ctgilita mutat pasolam tidal; berpengarnh .c t:11,11k, 1.1 tat I k iced a racial pasChatt. This research cmalises about how does supply chain construct .and what the impact of optimilisting the performance of supply chain to Overall performance of company. This research also analises the phenomenon Of , agile supply and lean supply, which are debated in many journal of supply chain management. The model of this research is an improve of the past research 'which were analised by Chistopher and Towill,so this research is an analise of supply chain which are applicated in garment industries in Pekalongan. This research uses SEM as the tool to analise the four hipothesis: There are, .first: supply chain performance bring a positif effect for the marketing perlarmance„S'econd : the agility of supply chain bring q positif effect for the supply chdin pelitt•mdhcr, third the tiltity Shfiply chain bring a posilif Oiled for the supply chain performance, and fourth : the relationships quality of the organization and its suppliers bring a positif effect for the supply. chain performance. Purposif sampling was used to take 100 sampels which were taken from garment producers in Pekalongan. This research concluted that lean supply and relationships quality are the effective way to reach marketing performance by the supply chain. This research also found that the agility of the supply chain can't bring more gain in supply chain perib•mance.

Item Type:Thesis (Masters)
Subjects:H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:Postgraduate Program > Master Program in Management
ID Code:10756
Deposited By:Mr UPT Perpus 1
Deposited On:17 May 2010 20:13
Last Modified:17 May 2010 20:13

Repository Staff Only: item control page