INTERAKSI BIAYA SOSIAL, KINERJA SOSIAL, KINERJA KEUANGAN DAN LUAS PENGUNGKAPAN SOSIAL (PRAKTIK TANGGUNGJAWAB SOSIAL PERUSAHAAN GO PUBLIK DI BURSA EFEK INDONESIA

Abstract

This paper report the result of an exploratory study of social responsibility practice case of public firms in the Indonesia stock exchange. Social responsibility existed by negative externalities excess in the industries. The research investigated is reciprocal relationship two motives in the corporate social responsibility are social motive and economics motive. The variable of the research are social cost, social performance, economics performance and social disclosure, the have reciprocal relationship. Grand theory of the research are stakeholders and legitimacy theory. The objective of the research are to investigate direct effect, indirect effect and reciprocal effect of research variables. Other objective of the research is exploratory of social disclosure in the annual report practice by content analysis. Data are collected through mail surveys and visited the firm and content analysis in the annual report and financial reporting. The data were analyzed using descriptive and verify methods by path analysis. The resulted from the study show that different level of social disclosure. Resulted of the content analysis in the annual report indicate, the number of social disclosure practice are 1.264 item. Another result of study show differential level of social disclosure practice. Disclosure item of community responsibility are dominated (344 item). The fist ranking on total social disclosure item is manufactured industries dominated. The number of social disclosure item in the manufactured industries are 567 item. The resulted of hipotetico testing, indicate (1) direct affect of social cost on social performance (H1) and social cost on social disclosure (H2) are significant (α = 0.100). (2) the reciprocal affect of differential stock price on social disclosure (H6c) and social performance on return on equity (H7a) and social performance on return on assets (H7b) are significant (α = 0.100). (3) indirect effect of social cost on return on equity (H8a) and social cost on return on assets (H8b) are significant (α = 0.100). Based on content analysis in annual report and hipotetic testing indicate, motive content (social motive and economics motive) in social responsibility are existed. The motive content are effective, if will be contingent. There are interdependence (reciprocal) relationship. The firm should be based on community excess concept in social responsibility practice.